Blue Chip since 1980
Blue Chip has been into water sports professionally since 1980 and at the forefront of SUP in the UK since the beginning. Check out our Blue Chip SUPer Club online blog with over 23,000 viewings, we are not just following a trend and jumping on the band wagon, we're setting the trend and moving the sport forward all the time. Blue Chip is probably the leading SUP store and SUP school in the UK.

With such an array of SUP board designs on the markets, we use our experience and knowledge base to stock the boards that we feel offer the best value in terms of cost, durability and performance.

We only supply top quality boards, paddles and accessories that will last the test of time:  The boards we supply cover:

	All Pockets;	£549 is our starting price
	All Inclusive;	Most prices include items like paddle, leash & carry sling
	All Abilities;	Beginner, Intermediate, Advanced, Expert
	All Styles;	Racing, Cruising, Crossover, Surfing, Recreational
	All Requirements;	Top Quality Inflatable boards that fit into a rucksack, great for air travel
	All Variations;	Windsurfing Mast rails are either included or can be fitted
	All Constructions;	Light Epoxy Sandwich, Carbon, Wood laminate, Softboards, Inflatable
Why buy from Blue Chip?  Simple - Blue Chip Added Value What's in the box from Blue Chip along with your SUP Board: Our Value added board packages can include: A central carrying handle built into every board Fin/Fins as supplied by the manufacture Waterproof Key Pouch (worth 9.95) Ankle Leash (worth £21+) Lightweight Carry Sling,  fits into a bum bag (worth £9.95) Blue Chip Standard paddle (worth £49+) Full sized 5ml EVA fitted deck pad (worth £80+)   Boards are generally divided into three individual groups.   Crossover or All-round These all normally between 10' and 12' 6 and are flat hulled and look more like the original long board surf board. Very easy to paddle, stable, and good in waves, the crossover boards represent the vast majority of boards sold in the UK today and these crossover boards will suit most people.   Surfing These boards are shorter (normally between 9' and 10' 6") Easy and stable to paddle on flat water, their manoeuvrability makes them hard to paddle over longer distances. These boards are more at home in waves, and need to be ridden more aggressive than crossover boards, however they do give the surfer an easier time when manoeuvring in waves. These smaller SUP boards make good second boards, or for the windsurfer who likes to get out with little or no wind.   Racing These boards are long  12' 6 - 15' 6 and have a keener shaped hull, similar to that of a racing kayak which allows them to cut through the water very easily and give phenomenal glide characteristics. These boards are ideal for flat water endurance paddling or racing. the 12' 6 Freerace board are also great for cruising Below we have given our guide as to where the different boards could compare with each other. It is important to view our attribute scores purely as an initial guide. For more in depth and unbiased information on how one board may compare with another and and their relevant strong points for your intended use, please call us on 0208 715 0040 and we will be more that happy to help you find your way through the various SUP models to find your ideal board. Choosing a Paddle "The most important item in your SUP equipment; The Paddle..! After all, this is a paddle sport and the paddle is so often overlooked as an after thought. The paddle is what drives you through the water, the engine, your direct connection to convert your effort into performance. It would not be irrational to advise you to choose and buy a very good paddle fitted to you, and then see what you have left in the coffers to buy your board. Like a lot of SUP suppliers, at Blue Chip  we offer a free standard paddle with most new boards just to help you get into the sport, but we advise you to up grade your paddle to a good carbon model fitted to your paddling style as soon as you can afford to do so. A good paddle fitted to match your paddling style and action should not be underestimated. The paddle and your paddle action is more important to your performance than the board." Brian Johncey